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THE LATEST PLACEMAKING NEWS

"Fünf Höfe", Munich, Germany /// Image: Fünf Höfe

Union Investment Is Selling “Fünf Höfe” In Munich

According to the German Süddeutsche Zeitung, Union Investment wants to sell the shopping arcade “Fünf Höfe” in Munich´s old town center to one of Germany’s richest families. The purchase price is expected to be just under 800 million euros.

credit: Ken Gunn Consulting

EUROPEAN OUTLET RANKING 2023/24: STRONG GROWTH THROUGH EMPOWERED ASSET MANAGEMENT

There are 211 major outlet centres in Europe. Differences in brand line up have created a clear performance hierarchy of sites, which is widely understood by outlet professionals, states Ken Gunn in his lastest European Outlet Ranking. It is possible to use this hierarchy to profile brands by the performance quality of their locations and ultimately rank outlet centres by the strength of brands present.

credit: HASLINGER RETAIL REAL ESTATE CONSULTING

GENERAL RULES DO NOT APPLY ANY LONGER TO THE RETAIL REAL ESTATE INDUSTRY

Shopping centers with high vacancy rates vs. booming outlets – so why not combine shopping centers and outlets? Haslinger Retail Real Estate Consulting is doing just that in St. Augustin, Germany: Huma World is a hybrid center with an outlet on the upper floor and a classic shopping center offering on the lower floors. In short, it is a weatherproof outlet with many restaurants and extended services. Michael Haslinger explains the advantages for brands, owners, and customers and why hybrid centers are not cure-all for the struggling shopping center sector.

credit: MAGDUS

“OPTIMIZATION AND RENEWAL ARE THE KEY STRATEGIES FOR ALL OUTLET PLAYERS”

All outlet players have worked hard to improve their attractivity, engage new retailers, offer more exciting Food & Beverage formats, provide more premium hospitality services and realize strong marketing campaigns, states Caroline Lamy, CEO of Magdus and the CL Outlet Consulting company. In this interview, she gives an overview of the European Outlet market.

Leo's Abenteuerpark expands leisure and family entertainment offer at Paunsdorf Center. /// Image: Leo´s

New Anchor Tenant At URW´s Paunsdorf Center: Leo’s Abenteuerpark Expands Leisure And Family Entertainment Offer

Leo’s Abenteuerpark GmbH is building a new indoor adventure world for children on an area of 4,000 sq m at Paunsdorf Center in Leipzig. The adventure park is scheduled to open in spring 2025. As part of the sector trend leisure and entertainment, Unibail-Rodamco-Westfield (URW) Germany and Leo’s Abenteuerpark are strengthening the location’s profile as a family friendly and experience-orientated shopping and leisure destination in the region.

Jan Niclas Brandt will become the new CEO of MediaMarkt Austria and MediaMarkt Switzerland starting April 1, 2024. /// credit: MediaMarkt

Jan Niclas Brandt Becomes New CEO Of MediaMarkt Austria And MediaMarkt Switzerland

Jan Niclas Brandt will become the new CEO of MediaMarkt Austria and MediaMarkt Switzerland starting April 1, 2024. The native German with Norwegian roots is taking on this dual role as part of a strategic realignment of the management levels in both countries. The aim is to grow closer together operationally and to benefit from complementary skills. Cooperation with the parent company will also be intensified.

Superdry at Deisgner Outlet Parndorf. /// credit: Designer Outlet Parndorf

Superdry Negotiates Additional Million-Euro Loans

The ailing British clothing supplier Superdry Plc is seeking additional funding. Early this week, the company confirmed recent media reports about corresponding negotiations with its lender Hilco.

The approximately 12,500 square meters of rental space in the EKZ Abensberg offers over 70 retail, service and gastronomy outlets. /// credit: MEC

MEC Receives A New Mandate With EKZ Abensberg

MEC is further expanding its position as a retail real estate specialist and national market leader for retail parks: As of March 1st, 2024, it has taken over the operation of EKZ Abensberg.

credit: Christian Alexander Kuntze

Decoding Success: Top 5 Mistakes to Avoid in Retail Store Expansion

“Investors and Retailers often want too much too soon.” Christian Alexander Kuntze, the founder of NEXXT IN RETAIL, critically examines the expansion strategies of large and small companies. He explains the biggest mistakes made during expansion and how start-up businesses can avoid them. His most important advice before any expansion is: Know your DNA!

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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