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Studies & Reports

THE MOST CURRENT STUDIES AND COUNTRY REPORTS

Disclaimer: We are not responsible for the information and availability of all research studies listed above/below. All studies and research articles are distributed by open sources, and the intellectual property rights are entirely reserved for the authors and institutional sources.

Escalator in shopping mall | ©Pixabay

Retail Trade: Rising Gap Between Volume And Turnover Growth, 2026 Outlook

The latest Eurostat data, collected for the European Retail Trade Volume Index, confirm that while retail turnover has continued to rise, volume has followed a far more moderate and uneven path, underlining the structural and cyclical forces shaping European consumption. A 2025 review and 2026 outlook.

Trade in Europe | ©Pixabay

Retail Trade in EU, CEE and Non-EU Member States: Review and Outlook 2026

Retail in Europe is anything but straightforward. Highly saturated Western markets coexist with faster-growing economies in Central, Eastern and South-Eastern Europe, each following its own trajectory. Eurostat data reveal sharply diverging retail trade volume trends, suggesting significantly different growth paths across regions in 2026.

Icons of Porsche, presented in Dubai 2025 | © Porsche AG

Luxury Brand Ranking: Value Climbs to New Heights

The global luxury and premium sector has risen to new record strength. Brand Finance’s latest Luxury & Premium 50 ranking shows the world’s top brands reaching a combined USD 317 billion in brand value – up 43% since 2019.

Cadbury is the most loved brand in the UK | © Cadbury World

Emotion Shapes Market Power of Brands

New research from UK’s Brand Finance reveals that brand love isn’t just a feel-good metric. It shapes consumer choice, shifts market share, and is redefining competition.

New Bond Street, London - the world's most expensive shopping destination | © Cushman & Wakefield

World’s Main Streets: London’s New Bond Street Rises to No. 1

Cushman & Wakefield’s new ‘Main Streets Across the World’ report places London’s New Bond Street at the top of the global ranking – ahead of Milan’s Via Montenapoleone and New York’s Fifth Avenue. The report also confirms broad-based resurgence of Europe’s prime shopping miles.

Carnaby Street lit by Christmas lights /// © CACI

CHRISTMAS LIGHT SWITCH-ONS INSPIRE SPEND SURGE, REPORTS CACI

Festive celebrations are proving to be a powerful driver of retail performance, according to new analysis from CACI, the data specialists focused on people and place. The company’s latest insights reveal that Christmas light switch on events significantly boost consumer spending, increase dwell time, and attract shoppers from a wider catchment area.

Credit: MEC

Retail PIN: How Retail Real Estate creates Impact Today

Retail PIN, the German-based think tank for retail real estate, has published its new position paper, which explores how retail properties can generate impact today: economically, socially, and environmentally. The paper provides insights on management, leasing models, operations, and legal frameworks, offering a holistic perspective on the evolving retail property landscape.

NIQ Geomarketing study: European retail in 2024 and 2025

The share of private consumption allocated to retail – rather than savings, services, or leisure – continues to decline across the European Union. In 2024, this trend persisted for the third consecutive year, with EU citizens spending just 32.6 percent of their disposable income in retail. Croatia recorded the highest share, with nearly every second euro spent in retail. These insights come from a new, free study published today by NIQ Geomarketing, offering a comprehensive overview of retail trends across Europe.

Global Retail Attractiveness Index: New high in European retail markets

GRAI 3/2024 is driven by greater consumer confidence. The index compiled by Union Investment and GfK sees increased signs of recovery in eight European countries. The most significant increases are visible in Sweden and the Czech Republic, while overseas regions are stabilizing at a weak level.

credit: GfK

GfK study: European retail in 2023 and 2024

Consumers in Europe continue to be affected by various crises. After inflation peaked in 2022, 2023 was characterized by an adjustment to the increased cost of living. Additionally, the multiple global crises and the loss of purchasing power caused uncertainty, which led to concerns and a change in consumer behavior.

Sq m retail space per 1,000 inhabitants in Europe. /// credit: Regio Data Research GmbH

Factory Outlet Center: Completely Immune To Online Shopping

According to Regio Data’s most recent report, while brick-and-mortar retailing throughout Europe has been in decline for years, factory outlet centers are developing magnificently. In total, the sales area of the 180 outlet centers is already around 4.6 million sq m, compared with 3.3 million sq m a decade ago. This results in an increased rate of almost 40% – and another 18 projects are in the planning stage.