The store was created with a specific customer profile in mind, adapting to their needs in a hectic airport setting. As stated by Director of Convenience and Franchise Stores, Jesús Bermejo: “We are committed to a multi-format, omnichannel strategy that meets the needs of all our clients, adapting to different environments—from urban centers and rural areas to unique locations.”
Targeting different customer profiles apart from the classic retail audience is an important part of Carrefour’s expansion efforts – including locations at other transportation hubs, service areas and more.
