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credit:Mattia Caravello (OUTBND SRL)
credit:Mattia Caravello (OUTBND SRL)

Blue Tomato expands to Italy

Since the beginning of May 2023, the Zumiez subsidiary is represented with a store in the old town of Trento.

The 250 sq m store offers a large selection of streetwear and everything around snow, surf & skate. Currently, there are already over 80 stationary stores – most of them in Germany, followed by Austria and Switzerland. However, there have also been openings in the Nordic countries: Norway, Sweden, Finland and also the Netherlands have physical stores. But Blue Tomato is also very successful online: the online store, which has been translated into over ten languages, is visited by around 125,000 people every day, according to the company.