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ACROSS
credit:Mattia Caravello (OUTBND SRL)
credit:Mattia Caravello (OUTBND SRL)

Blue Tomato expands to Italy

Since the beginning of May 2023, the Zumiez subsidiary is represented with a store in the old town of Trento.

The 250 sq m store offers a large selection of streetwear and everything around snow, surf & skate. Currently, there are already over 80 stationary stores – most of them in Germany, followed by Austria and Switzerland. However, there have also been openings in the Nordic countries: Norway, Sweden, Finland and also the Netherlands have physical stores. But Blue Tomato is also very successful online: the online store, which has been translated into over ten languages, is visited by around 125,000 people every day, according to the company.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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