Paris///France — For the fourth year in a row, Action, the non-food discounter, is elected Favorite French Retailer by the consulting agency EY-Parthenon as part of their annual “Favourite French Retailer” study.
“We are delighted that consumers in France value shopping at Action. They visit our stores regularly to make smart choices and find everyday necessities and good‑quality products that enrich their everyday lives , always at the lowest possible price. This recognition confirms our commitment to always putting our customers first” states Robin Roy, General Manager of Action in France. “We are honored to receive this prestigious distinction for the fourth consecutive year and would like to thank everyone who contributed to this achievement: our loyal customers, our colleagues in stores who serve them each and every day , and our suppliers.”
In addition to this first place, Action is also the winner in the “Daily products” category, a confirmation of Action’s strong position in the daily life of French people, who enjoy the Action formula: across all countries an average of 21.6 million customers visit Action stores every week.
Action offers 6,000 products in 14 categories at the lowest price, of good quality and increasingly sustainable . Products are A-brands, supplier brands or private labels. More than two-thirds of sold products are priced below €2. And Action introduces 150 new products every week to keep its range relevant, enabling to adapt to changing customer demands quickly.
Action in France
Action opened its first store in France in Courrières in 2012. The non-food discounter now counts 916 stores in France and hires more than 21,000 employees in the country. Action also operates 5 distribution centers in France, with a 6th one planned for this year.
(dp)
