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credit: HyperIn

PEOPLE POWER: THE UNTAPPED ESG VALUE IN RETAIL REAL ESTATE

ESG is everywhere in commercial real estate – on investor slides, in procurement tenders, in board-level commitments. However, while the environmental and governance pillars are well-institutionalized, the social side often remains vague, difficult to quantify, and harder to activate. That gap caught my attention, states Jean Carlos Delgado, Brand and Marketing Director, HyperIn Inc.

credit: Fiba

BEYOND THE MID-MARKET SEGMENT: HOW FIBA CP NAVIGATES THE GLOBAL RETAIL DIVIDE

Retail is no longer defined by the mid-market segment. Across the globe, a growing divide is reshaping the sector: Luxury brands are thriving on exclusivity and immersive experiences, while discount retailers are rapidly expanding through pricing power and operational scale. Mid-market players – the dependable heart of shopping centers – are being squeezed out, explains Yurdaer Kahraman, CEO and Board Member of Fiba Commercial Properties.

credit: Kinexio

The great retail divide: Why polarization is reshaping the retail landscape

Market analysts show that retail is becoming increasingly polarized: Consumers are shifting toward either high-end experiences or low-cost purchases, leaving mid-market retailers struggling. This divide affects both retailers and locations — with vibrant city hubs thriving while smaller towns face challenges.

credit: umdasch

Digital, local, sustainable: the new DNA of travel retail

Travel retail is an industry in transition, driven by a resurgence in travel activity, new consumer expectations, technological innovations, and a growing demand for sustainable concepts. Michael Ripfl, Sales Director for Nordics & Travel Retail at umdasch The Store Makers, provides an in-depth insight into current developments, long-term trends, and specific project examples. It becomes clear that what once began as the “sale of spirits and tobacco” has now evolved into a complex interplay of retailtainment, locality, and an innovative customer approach.

credit: NEPI Rockcastle

NEPI Rockcastle Launches Romania’s Largest Retail-Focused Solar Park to Power Green Energy Transition

NEPI Rockcastle’s renewable energy output is expected to expand to cover 48% of the electricity demand of its shopping centres and tenants in Romania, the company’s largest market, by the end of 2026 – up from 6% at the end of 2024. CEE’s largest retail real estate company is deploying a new 54.1 MW greenfield solar power park in western Romania under a €110 million programme – the biggest green energy investment for a non-energy sector corporate across the region’s markets.

credit: SES

“RETAIL’S CORE FUNCTION IS CURATION”

The demands placed on brick-and-mortar retailers have intensified significantly: Experiences, clear positioning, and top-quality levels are no longer optional, but mandatory. “Only those who provide a sense of clarity stand a chance of survival.” Christoph Andexlinger, CEO of SES Spar European Shopping Centers, speaks with ACROSS about the realignment of traditional shopping centers, the power of regional retailers, and why mid-range segment retailers will only have a future, if they are uncomprisingly clearly positioned.

credit: Placewise

The Future is Automated: Unlocking the Power of Marketing Automation at Shopping Centers

In today’s evolving retail landscape, marketing automation is no longer optional, it is essential. Shopping centers, once purely transactional spaces, are now transforming into dynamic destinations for experience, entertainment, and community connection. However, in a world in which consumers expect relevance, immediacy, and personalization, how can centers deliver consistent, high-quality engagement without overwhelming their marketing teams?

SOLAL AWARDS 2025 WINNERS ANNOUNCED AT AN INNOVATIVE GALA EVENT IN WARSAW

The winners of the 2025 Solal Marketing Awards were announced at an outstanding gala event at fashionable leisure venue Fabryka Norblina in Warsaw. The live event was the first celebration of the most effective and innovative marketing campaigns in the shopping center industry since the pandemic. A record-number of entries in eleven distinct categories were received, with finalists joining the event from countries right across Europe, Canada and South Africa.

credit: Redevco

THE EVOLVING RETAIL LANDSCAPE: NAVIGATING POLARIZATION THROUGH WELLBEING, SUSTAINABILITY, AND COMMUNITY

The retail landscape is undergoing a dramatic shift, influenced by the increasing demand for health, well-being, and sustainability from both tenants and the wider community, alongside the growing polarization of the market. The most successful retail transformations are those that adapt to these dual forces by prioritizing the creation of healthy and sustainable environments, catering to a range of tenant and community needs. This necessitates a thorough understanding of their intricate interplay and a proactive approach to development and asset management.

Silvio Kirchmair, CEO of umdasch The Store Makers (left), "Kämmerei" in Düsseldorf, Germany (right). /// credit: umdasch The Store Makers, Art-Invest Real Estate

REDEFINING PLACEMAKING: INSIDE THE KÄMMEREI’S VIBRANT MIXED-USE CONCEPT

In “Kämmerei”, Düsseldorf has a prime example of how retail space can be combined with other concepts in a sustainable way. The former administration building is being carefully revitalized by umdasch The Store Makers to become modern mix of office, retail, restaurant and event space.

credit: shopreme, ACROSS

shopreme — The Scan And Go Solution

To quicken the checkout process for shoppers, shopreme’s Scan and Go helps customers scan products conveniently on their smartphone and pay directly in the app.

Markus Porvari, Founder and CEO of HyperIn, at EXPO 2025 Osaka. /// credit: HyperIn

Bridging Europe and Asia in Tech and Urban Sustainability

As Asia stands at a pivotal moment for sustainable development, Nordic Innovation was in the spotlight at EXPO 2025 Osaka, as well as SusHi Tech Tokyo 2025, with leaders and companies sharing ideas on how technology can make cities more livable, resilient, and sustainable. The events emphasized the importance of ESG (environmental, social, and governance) principles in shaping the future of urban development, from green infrastructure to inclusive economic growth.

credit: McKinsey&Company

Europe’s Grocery Retail Market Remains Hopeful In The Face Of Low Volume Growth

In 2025, the recovery of Europe’s grocery retail market is expected to gain momentum. CEOs in Europe are slightly more optimistic than they were last year despite the next few years remaining challenging, with low volume growth and sustained pressure on profitability, points out a new study by McKinsey & Company.

credit: Airport World

FIVE TRAVEL RETAIL TRENDS SHAPING TOMORROW’S AIRPORTS

By 2035, Gen Y will account for the largest share of global spending on air travel, which is why travel retail must do everything it can to remain relevant to this target group. Millennials’ demand for experiences is also shaping their purchasing and travel behavior, forcing retailers to rethink their store design and marketing strategies. Together with the subsequent Gen Z – whose values are guided by topics such as digitalization, authenticity and sustainability – these generations are not only influencing retail in general, but also the concept of the airport of tomorrow.

Montse Ortega is Head of Visual Merchandising & Experience at NEINVER. /// credit: NEINVER

THOUGHTFUL VISUAL MERCHANDISING TRANSFORMS OUTLET EXPERIENCES

Retail spaces must go beyond static displays and generic signage. Montse Ortega states that a well-executed VM strategy orchestrates movement, builds anticipation, and influences purchasing decisions. NEINVER’s Visual Merchandising & Experience expert explains how thoughtful Visual Merchandising enhances engagement, drives sales, and creates a shopping experience that customers want to return to.

EUROPARK shopping center in Salzburg, Austria. /// credit: SES Spar European Shopping Centers

SES Records Sales Growth And Increased Visitor Numbers For 2024

The shopping malls managed by SES Spar European Shopping Centers (SES) once again exceeded the excellent performance of the previous year in 2024: The retailers, restaurants and service providers in the SES malls generated gross sales revenue of 3.54 billion euros in 2024. This corresponds to an increase of 6.5% compared to 2023, meaning that the SES centers in Austria and Slovenia outperformed the market as a whole.

credit: Rioja Estate

GRANTHAM DESIGNER OUTLET VILLAGE: HIGH POTENTIAL DESPITE A SATURATED MARKET

With approximately 38 outlets, the UK is already one of the most saturated markets. So why do we think there is a need for a 39th? Giles Membrey, Managing Director of Rioja Estates Ltd, explains why his next project, Grantham Designer Outlet Village, will follow his company’s very successful blueprint for Malmö Designer Village.

Discussion panel “How PropTech is Powering Sustainability“ at NREF 2025. /// credit: NREF

Nordic Real Estate Forum 2025 Explores Technology-Driven Sustainability Solutions

The Nordic Real Estate Forum 2025, held March 20 in Tallinn under the theme “New Normal in Real Estate,” examined the critical intersection of technology and sustainability in commercial real estate. Key discussions revolved around geopolitical uncertainties, infl ation, and shifting investment strategies, but one theme stood out across panels: technology’s role in enabling ESG compliance and operational efficiency.

Credit: Messe Düsseldorf / C. Tillmann

Review of EuroCIS 2025: the most exciting innovations

This year’s EuroCIS focused on artificial intelligence, seamless check-out, and smart technologies. The presented solutions impressively showed how the retail industry will be positioned in the future. Generative AI enables more efficient processes, while automated checkout systems and digital shopping carts transform the shopping experience. Here, we present the most exciting approaches.

credit: Kaufland

SHAPING THE FUTURE: HOW KAUFLAND IS DRIVING THE PROPERTY MARKET FORWARD WITH FLEXIBILITY AND PARTNERSHIP

Inflation, geopolitical crises, and a weakening economy have dominated the European markets for the past two years. While EU economic growth slightly increased in 2024, Germany, the largest economy, recorded a marginal decline. Despite persistent economic challenges, there are signs of cautious optimism: Slightly higher growth is expected in the EU in 2025, with strong momentum from the CEE and SEE regions, where countries such as Poland and Croatia are expected to achieve strong growth.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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