At the heart of BIG’s international expansion are two dynamic regional platforms: BIG Balkan, headquartered in Belgrade since 2007, and the more recently established BIG Poland. Together, they represent the Group’s most ambitious ventures into the fast-growing and still-evolving retail real estate markets of Southeast and Central Europe.
BIG CEE Balkan has become the leading retail operator in Serbia and Montenegro, with a portfolio of large retail parks, full-scale shopping malls under the “BIG FASHION” brand, and the country’s only designer outlet. Under the leadership of Lev Weiss, the company has positioned itself as the go-to brand for modern shopping experiences in the Balkans, combining local adaptability with a strong, consistent brand identity.
In Poland, BIG has taken a different but equally impressive path. Entering the market in 2022, the company, led by Eran Levy, has already assembled a portfolio of 10 retail parks, with three more in development, making it one of the fastest-growing players in Europe’s most competitive retail landscape. The focus here is on scalable retail parks, brand building, and community engagement, with a vision to reshape Polish shopping habits by combining convenience and lifestyle.
COMPANY FACTS
Parent Company: BIG Shopping Centers Ltd. (TASE: BIG)
Market Capitalization (mid-2025): approx. €4.2 billion
BIG Balkan (Balkans, based in Belgrade since 2007):
- 19 active assets
- Approximately 430.000 sqm GLA in operation
- Mix: 12 retail parks, 1 retail park in development, 4 shopping malls, residential, office, mixed-use and land reserves
BIG Poland
- 10 retail parks (3 in development)
- 200.000 sqm GLA
BIG CEE (Balkan and Poland) operates 630.000 sqm GLA in total
BIG FASHION NOVI SAD (SERBIA)
The rebranding of Promenada Novi Sad into BIG FASHION Novi Sad marked a decisive step for BIG in Serbia. Already one of the country’s largest and most prominent malls, its integration into the BIG brand portfolio transformed it into a flagship destination. The project illustrates BIG’s ability not only to acquire prime assets, but also to elevate them through consistent branding, tenant partnerships, and operational excellence. It directly supports the Group’s goal of making BIG the leading and most recognizable retail real estate brand in Southeast Europe.
BIG ANDRYCHOW (POLAND)
As BIG’s very first acquisition in Poland, BIG Andrychow holds a special place in the company’s history. Through dedicated marketing, active tenant cooperation, and rebranding, the center has been revitalized and is now in such high demand that it boasts a tenant waiting list. For Eran Levy and his team, this project is proof of concept: It shows that BIG can successfully transfer its operational DNA into a highly competitive new market. It embodies BIG’s goal of establishing a strong and trusted footprint in Poland, creating scalable platforms for further growth.
NEW RETAIL PARKS IN SERBIA: ČAČAK, ŠABAC, BOR
The opening of three retail parks within two months in 2025 represents a historic milestone for the company. The projects in Čačak, Šabac, and Bor underscore the company’s capacity to rapidly scale up while maintaining brand and operational standards. They strengthen BIG’s nationwide presence in Serbia, ensure broader consumer reach, and deepen tenant relationships across the country. This achievement demonstrates BIG’s ability to deliver consistent expansion at pace, aligning with the Group’s objective to consolidate its market leadership in the Balkans. In Čačak and Šabac, BIG Balkan operates Lifestyle Centers rather than pure retail parks. A Lifestyle Center combines shopping with leisure, dining, and entertainment, creating a broader visitor experience.
BIG Čačak, Serbia /// Credit: BIG CEE
