While the industry is showing steady resilience on the financial front, there are new trends emerging on the horizon as well.
One major trend highlights that the global luxury market is moving away from simply product-focused engagement. Instead, they turn toward an approach that puts the experience in the spotlight when it comes to their sales strategy. This shift can be observed in various other retail sectors as well, and it is here to stay in the luxury market for a while.
In practice, this means that brands strive to sell a lifestyle with their products, often playing on strong emotional connections while doing so. With that, wellness has become one of the new status symbols of this age.
With experience-driven sales comes experience-driven retail real estate – especially as onsite luxury goods sales stand at 81% in 2025. The convenience of online shopping may be tempting, but Euromonitor reports that consumers – with 52% of high-income consumers – have a preference for traditional in-store shopping. This is a notable change compared to data from 2023, when the same percentage stood at only 36%.
