As shopper penetration stands at 91.3%, and Mercadona’s strategic product categories are working efficiently, Retail Client Director of Worldpanel by Numerator, Bernardo Rodilla adds the following:
“Mercadona’s performance leads us to wonder how far it can continue to grow,” and “It’s getting shoppers to avoid other chains, and it’s doing so in strategic categories.”
Additionally, the international discounter Lidl has seen a large growth in the region, taking third place in the sector, with Carrefour still holding the second place. While Lidl Spain thrives and plans on acquiring the second place on the leaderboard, its Belgian counterpart is currently facing struggles on the market.
At the same time, Carrefour has recently celebrated the opening of its first airport outlet location at Barcelona’s large airport, diversifying its target groups even further.
