This year’s Expo Real will dedicate Hall B3 to retail real estate, offering exhibitors greater visibility and direct access for visitors. The redesigned Grand Plaza, set at the heart of the retail area, will host both networking events and conference sessions, reinforcing its role as a meeting point.
Highlights include a keynote by retail futurist Theresa Schleicher on “Next Level Retail – Customer Loyalty Through AI”, as well as panels on expansion and leasing strategies. Industry voices such as Schwarz Immobilien Service and REWE Group welcome the new setup, describing it as a “market square” for dialogue and collaboration—reflecting how retail real estate must adapt to shifting consumer behavior and new demands on space.
