Munich-based BBE Handelsberatung GmbH, one of the leading consultancy firms for the retail, consumer goods, real estate, and public sectors in the German-speaking region, has announced the appointment of Dr. Philipp Hoog as a new partner, effective July 1, 2025. The move marks a significant step in the firm’s continued expansion of its strategy consulting division.
Founded over 70 years ago, BBE operates from seven offices across Germany, Austria, and Switzerland, offering deep market expertise and tailored consultancy services. Dr. Hoog, who joined BBE in 2022, has been instrumental in building the company’s strategy consulting practice and currently oversees the entire corporate consulting division.
Dr. Hoog brings an impressive academic and professional track record. After completing a dual study program with DIY retail giant OBI, he earned his degree at the EBS University of Business and Law, where he later completed a doctorate in market-oriented corporate management. His career path led him through the ranks at strategy consultancy Dr. Wieselhuber & Partner, where he served as Senior Manager before moving to BBE.
Known for his thought leadership, Dr. Hoog regularly publishes in trade media and lectures at various business schools, including CBS International Business School in Mainz. In early 2025, he co-edited the book Modernes Handelsmanagement, published by Springer. In addition to his professional roles, he also serves as the president of EBS Alumni e.V., the alumni association of his alma mater, which represents more than 4,100 members.
“Strategy and corporate consulting are not only BBE’s origin and DNA but also a key building block for the future,” said Dr. Johannes Berentzen, Managing Partner at BBE. “By appointing Dr. Hoog as a partner, we highlight the importance of future-focused solutions for our clients. Philipp Hoog is a highly respected strategist, both internally and externally, and we’re thrilled to welcome him into the partnership.”
Reflecting on his promotion, Dr. Hoog commented: “I am deeply grateful for the trust placed in me. My thanks go to the clients, teams, and mentors who have supported me on this journey. I look forward to continuing to shape the future of retail and the consumer goods industry with passion and purpose.”
