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February 1, 2024

In an age where businesses and consumers get bombarded with digital communications, relevant information must get to people at the right time. Any mall business that sends generic messages to its tenants or shoppers will quickly lose their interest. Digital platforms are fundamental to improving the performance of shopping malls and their tenants.

“Focusing on the guest experience is central to outlet centres’ outperformance,” states Otto Ambagtsheer, CEO of VIA Outlets, and member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

The outlet channel performs well – whatever the economic environment. Otto Ambagtsheer, CEO of VIA Outlets, is convinced that the industry’s success story will continue. Therefore, VIA Outlets will not only focus on organic growth, but on further acquisitions as well, keeping an eye on the development from the ground up. He is also convinced that omnichannel is the right way forward for the outlet industry in the long term.