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ACROSS

November 9, 2023

With their baumhouse projects, Dietmar Reindl (right) and Alexander Rössler (left) want to combine retail locations and housing sustainably and affordably. /// credit: baumhouse, ivanashoots

baumhouse: The mission is to combine retail locations with affordable and quality living space

With their baumhouse projects, Dietmar Reindl and Alexander Rössler want to combine retail locations and housing sustainably and affordably. They define affordable with rents 20% below the market level. They are planning high-quality, sustainably designed residential complexes above retail buildings. Furthermore, they explain to ACROSS what their motivation is, what social change they would like to help shape, and, above all, where the added value for investors lies.

credit: MAPIC

MAPIC Awards 2023 finalists announced

Created in 1996, the MAPIC Awards reward excellence, innovation and creativity in the retail real estate industry, celebrating the industry’s most useful, sustainable and visionary projects.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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