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ACROSS

June 21, 2023

credit:Phase Eight

Phase Eight opens first store in Germany

The British women’s fashion brand Phase Eight will open its first store in Germany on June 30, 2023 at Westfield Centro Oberhausen on an area of around 151 sq m.

Unlocking the Power of Partnership: Wiacom and Placewise Transforming the Shopping Experience

In today’s digital age, shopping centers face the challenge of understanding their customers’ behaviors and preferences while delivering personalized experiences. Wiacom, a leading WiFi marketing company, and Placewise, a proptech provider to the global retail real estate industry, have forged a powerful partnership that revolutionizes how shopping centers collect valuable data and engage with their shoppers.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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