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ACROSS

December 12, 2022

credit: Fairmoney

„Mr. Cost Transparency“

„Cost efficiency and transparency“ – according to Markus Schmut, these are the two big “drivers”, especially for the retail real estate industry in the coming year. We have spoken with Markus Schmut, the managing director of Fairmoney. Using a shopping center as an example of a case study, he shows us what is possible with efficient fixed cost management.

SES EUROPARK christmas shopping credit: wildbild

CONSUMER DATA: RETAILERS ARE STILL MERRY THIS SEASON

European retail sales have declined in the month of October as consumers struggle with the increased cost of living. However, the real effect will become the new reality in 2023. During Christmas season, shopping places such as the shopping centers managed by the Austrian SES have performed very good. One reason is the focus on a positive customer experience.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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