October 14, 2021

A thoughtful brand strategy is the essential basis of any marketing effort. The brand, the expectation raised, is what remains after all of the marketing has swept through the room. It is what sticks in your customers’ minds. It is what makes them loyal. It is what makes them think you are worth a visit.

What does that really mean? Retail professionals have been engaged in this discussion for decades. The idea of creating physical, emotional shopping experiences has become an integral part of the retail discussion since physical, brick-and-mortar retail began to decline in popularity.

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