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ACROSS

October 5, 2021

Nicole Maarsen Appointed as Chair of ULI Netherlands

The Urban Land Institute (ULI) has announced the appointment of Nicole Maarsen, consultant and co-founder of Home.Earth, as chair of ULI Netherlands. She succeeds Bob van der Zande, urban strategist at Balthasar & Partners, and will officially begin her voluntary two-year term on 1 October 2021.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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