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July 28, 2021

A new logo, a new brand claim, and an attention-grabbing summer campaign announce the new collaboration between Designer Outlets Wolfsburg and Scholz & Friends NeuMarkt. In a pitch, the creative and versatile concept of the Hamburg-based company prevailed. The re-design of the logo creates modernity and the new claim “Everything but ordinary shopping.” reflects the center’sstrategic orientation to establish even more of an experience character.

The two-phase project in the north of France will cover a GLA of 20,000 sq m and will feature 120 fashion and lifestyle brands as well as leisure facilities, food offers, and other customer services. ROS Retail Outlet Shopping has been appointed as the management company for the designer outlet, whose foundation stone was laid not long ago.