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ACROSS

March 1, 2021

Will governments do their part now?

“The challenge in 2021 is to get back to business at a full speed, understanding that unemployment has gone up considerably in some countries, that the power spend of our customers might have suffered and that, disappointingly but not surprisingly, too many governments in this world do not seem to have control over the pandemic situation.”

Inspiring survey results

Multi recently published its Pan European Customer Monitor + Covid-19 Survey. For Head of Research Mariam Hussain, the most positively surprising result was that 70% of visitors surveyed indicated that shopping centers are valuable places to spend time in and will continue to be especially once the pandemic is over.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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