Credit: AG Real Estate

Customer centricity through a new digital offer at the heart of City2 in Brussels

In a constant endeavour to modernise its retail portfolio, AG Real Estate is launching a brand-new quality service at City2, the largest shopping centre in the heart of Brussels. The capital’s urban shopping centre will offer MyBop interactive shopping and payment terminals to its customers.

Innovation for the EATS foodcourt

Since mid-February, City2 has become become the first Belgian shopping centre to offer an additional service to its customers through the new MyBop tool. It is designed to simplify the customer experience and raise the profile of the various brands in the shopping centre. The MyBop terminals are an interactive and fun way for visitors to browse the many services offered by City2, particularly food & beverage. The terminals are installed in the EATS foodcourt and  allow customers to reserve, order and pay for set meals from the selected partner restaurants. This fast and efficient method naturally complies with current health measures. Note also that the MyBop terminals are certified “anti-coronavirus” by the VirHealth laboratory on account of the PureSCREENⓇ antimicrobial film affixed to the screens.

A wider range of services at City2

This new initiative by AG Real Estate demonstrates its intention to provide the city centre of Brussels with a quality retail experience and to attract a new audience to discover City2 in a new light. The recent renovation (completed in late 2019) was an outstanding opportunity to attract and develop new products, services and retailers. City2 already offers an exclusive experience to its customers by optimising their journey with the following offer of facilities:

Drop it: a secure digital delivery service for all purchases from partner stores to a delivery address of the customer’s choice;

Smile by City2: a loyalty application that rewards repeat visitors to City2 with special benefits;

Deliveroo: the partnership with Deliveroo offers fast deliveries of meals ordered from EATS to employees of companies in the vicinity of City2;

Gift Card: the City2 gift card. An ideal way to allow all personalities to choose their own gifts.

Sam Perneel, Head of Asset Management Retail says: “As a company managing shopping centres that has been active in the Belgian real-estate market for many years, we keep focusing our reflexions on the evolution of our visitors’ buying habits and of our partner brands. This year, more than ever, we want to offer them innovative and tailor-made solutions that meet the new demands and needs of our customers“.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Waitrose appoints new Retail Director

The John Lewis Partnership announced that Tina Mitchell will join Waitrose as Retail Director.

Anette Simpson Appointed as Chair of ULI United Kingdom

The Urban Land Institute (ULI) has announced the appointment of Anette Simpson, director of development and partnerships, Legal & General Affordable Homes, as chair of ULI United Kingdom (ULI UK). She succeeds Vanessa Hale, director of research, BNP Paribas Real Estate, and will officially begin her voluntary two-year term on 1 July 2021.

Sonae Sierra avoided costs of €15 million in 2020 by implementing eco-efficiency measures

The Company has reduced its CO2 emissions by 84% since 2005 and electricity consumption by 66% since 2002.

Yardi Acquires We Are Forge Ltd to Further Expand Visitor Management Integrated with Access Control Capabilities

Yardi® announced the acquisition of We Are Forge Ltd (Forge), a Bristol, UK based software company, that specialises in visitor management and smart access control for a wide range of real estate asset classes including, office, retail, industrial, flexible workspace and the education sector.

Serravalle Designer Outlet goes beyond fashion with new state-of-the-art leisure concept

McArthurGlen is pleased to announce the official opening of "Play Land", a brand new 6,000 square metre leisure concept at Designer Outlet Serravalle that is dedicated to family entertainment. The 7 million euro attraction introduces a new state-of-the-art experiential element to the centre that further enhances the shopping experience for guests of all ages.

EXPO REAL: the network to meet again in Munich

Preparations for Expo Real 2021—to be held from October 11 to 13 at the trade fair center in Munich—run at full speed, opening a long-awaited perspective for the international real estate industry.