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ACROSS

February 25, 2021

DEICHMANN to open a new store in Colosseum Mall in Bucharest

Colosseum Mall signed with the German retailer DEICHMANN to open a 500 s qm store, as part of the current expansion plan of the commercial center. With a network of over 100 stores across Romania, DEICHMANN comes one step closer to the community of North-West Bucharest, in an area of ​​continous rising retail and residential segments.

Vacant retail spaces as Instagrammable experiences

Although empty shop windows have always been part of running a shopping center, there are more around than most center managers might like. The good news is that they are opportunities to create bite-sized experiences that support the trend towards “shoppertainment”.

Developing our marketplace offering

“Retailers on average seem very happy that shopping centers are going down the path of fully serving them in the digital channels as they are doing in the physical space.”

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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