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ACROSS

August 18, 2020

GfK analysis: Large cities most impacted by COVID-19-related decline in visitor numbers

The number of visitors to Germany’s retail locations in city centers, shopping centers and retail parks declined dramatically as COVID-19 took hold around the end of February. But Germany’s retail scene has been recovering since the end of the lockdown, although retail locations in mid-sized and especially smaller metropolises have fared significantly better than those in larger metropolitan areas. This is apparent in visitation frequency numbers, which GfK has been compiling since the beginning of this year.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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