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ACROSS

June 15, 2020

VIA Outlets reports encouraging brand sales and footfall figures as European portfolio reopens post Covid-19

VIA Outlets – Europe’s fastest growing owner-operator of premium fashion outlet destinations – has, as of today, with Freeport Lisboa Fashion Outlet being the last one in line, reopened all closed and semi-closed centres in its eleven-strong portfolio. While the company was advised to temporarily close the majority of its outlets by local authorities in March and April in the wake of Covid-19, three were able to remain open throughout.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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