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ACROSS

September 3, 2019

Shaping Real Estate Trends with Mixed-use Solutions

Diversification in real estate is a smart strategy at any stage in the economic cycle to hedge against risks. While some funds try to balance their holdings across a range of asset classes, an alternative key solution is a mixed-use approach to individual projects. Even when schemes are dominated by one usage type, the inclusion of different elements gives the asset greater resilience across market cycles and evolving political, demographic, and economic scenarios.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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