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ACROSS

January 29, 2019

The European Outlet Market is under pressure for innovation

Outlet Centers are still a niche market in the international retail real estate business and an asset class of its own. Today, there are more than 200 outlet centers spread over Europe but there are significant differences regarding the degree of saturation and maturity levels.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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