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ACROSS

February 28, 2018

Alberto González, Director Asset Management Real Estate Merida Capital.

Towards the new reality of shopping malls

All through the years, commercial models in the retail sector have been evolving in alignment with changing consumer habits. It goes without saying that these consumer habits have experienced a huge transformation lately, especially due to the rapid advance of technologies and the digital era. However, I don’t believe that the boom of ecommerce will lead to the extinction of most shopping malls.

Udo Radtke is Head Location Advice, Geo Insights, Geomarketing at GfK Germany

BELGRADE – AN INSIDER TIP ON THE DANUBE?

The Serbian capital tends to be viewed as more of an insider tip than a universally acknowledged hotspot, among expansion-minded European retailers. This is partly due to the city’s challenging retail conditions.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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