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ACROSS

May 17, 2016

The secret to a successful loyalty program

Loyalty programs are still relatively new in shopping centers. This is primarily due to the complexities of having multiple tenants and, until recently, the lack of technology to support them.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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