Unibail-Rodamco-Westfield Poland has confirmed a major rebranding move for one of its flagship Polish assets. Starting September 17, 2026, Wroclavia will officially become Westfield Wroclavia, joining the global Westfield network.
The rebrand positions the Wrocław center as the third Westfield-branded asset in Poland, following Westfield Arkadia and Westfield Mokotów. It also becomes the 42nd property in Westfield’s international portfolio, reinforcing the brand’s continued expansion across Central and Eastern Europe.
The move underscores Wroclavia’s role as the leading retail and lifestyle destination in Wrocław and the surrounding region, and signals a new phase in the asset’s long-term development strategy under URW ownership.
Havas PR Warsaw is supporting communications for the project, working alongside the URW Poland team to manage messaging throughout this next stage of the center’s evolution.
(dp)
