Nicole Pötsch is the Head of Acquisitions & Sales for North & Central Europe at Allianz Real Estate. Credit: ARE
Feature | Investment | Opinion

Work, Live, Play: Creation of a More Diverse, Competitive Product

Just as the Covid-19 pandemic blurred the lines between office and home in 2020, the office of the future will need to combine elements of work, life, and experience in order to be competitive in post-pandemic city center locations, writes Nicole Pötsch, Head of Acquisitions & Sales for North & Central Europe at Allianz Real Estate.

By Nicole Pötsch

More than 50 percent of our €71 billion global real estate portfolio is comprised of offices, so, naturally, we are concerned with the “office of the future”, following the Covid-19 pandemic. We are convinced that offices that focus on the individual user’s experience and well-being, that offer additional services as part of mixed-use constellations, that are operated in a sustainable manner, that are smart and offer digital connectivity, and that are centrally located will be the most sought-after buildings of the future. That issue is something that we started to work on prior to the Covid-19 outbreak; the pandemic has simply served as a catalyst and has brought greater attention to such office types.

Given the size of Allianz’s office portfolio, “mixed-use” would entail office use as our primary offering. Therefore, an attractive investment proposition might consist of a campus-style office with additional functions, such as co-working space, a hotel, a fitness center, a supermarket, and a restaurant/café – in other words, a “work-live-play” combination. There is no precise definition as to what exactly is meant by mixed-use and what percentage should be allocated to each use. The crucial element is ensuring that the overall configuration meets the needs of tenants, investors, and the community surrounding the property.

Forward Purchase Investments

One trend, particularly with regard to mixed-use offices, is to allocate part of the office space to flexible office concepts, such as co-working. Traditional landlords can learn from the inherent flexibility of the co-working concept, specifically in terms of the variety of lease options available and the ability for tenants to increase or decrease space at short notice. The forward purchase investments that we have made with EDGE Technologies over the past 18 months – EDGE HafenCity in Hamburg, EDGE East Side in Berlin, and EDGE Forum in Amsterdam – will, when completed, offer a mix of flexible co-working alongside more traditional, long-term leased office space.

In my opinion, a mixed-use investment project does not involve increased risk compared to single-use buildings – it may even offer slightly lower risk due to the diversification within the property. The COVID-19 pandemic has made it very clear that more caution needs to be exercised when planning a mixed-use property due to local demand.

Looking ahead, I see many more mixed-use products entering the market, which is a clear indicator that today’s higher expectations are being translated into real estate. It is certainly a primary focal point for my team to acquire such properties or to acquire them as part of a forward-purchase deal. The ability to provide the right work-live-play balance, in a way that positively impacts the occupant experience, will lead to greater employee satisfaction and, in turn, higher tenant retention, thereby providing us with a more competitive product in the long run – which is the ultimate goal as a long-term investor.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Opinion MORE

Sustainable expansion

“Seville Fashion Outlet in Spain will enjoy an extension of 2,680 sq m which will create space for 17 major brands to be added to the existing roster of more than 70 stores.”

Comprehending customers: post-pandemic lessons

“We know humans need interaction and it will take the online industry some time to provide anything close to the experience that bricks and mortar contribute.”

Crisis-resistant Outlet Centers

“In some cases, schemes are trading at the same or even higher sales densities than previous years and, in many cases, better than pre-pandemic, 2019 levels.”

Land of Fashion outlet villages successfully repositioned

“We are focusing on our customer journey under the theme of the Italian Dolce Vita – to bring out the best of Italy to our international visitors, and the best of the world to Italy, through fashion, hospitality, culinary experiences, art and design.”

Outlets’ unique playbook: takeaways from the pandemic

"We like to think of our centers as a kind of 'oasis', in terms of the experience they provide."

How to achieve ESG goals without additional investment?

„Modern premium class buildings have everything they need in most of cases. It is just about how to increase the efficiency to the level that is available inside the already existing systems.“