Wirecard expands cooperation with KaDeWe Group to enable all digital in-store payments

KaDeWe Group operates German luxury department stores KaDeWe, Alsterhaus, and Oberpollinger. The revenue of the KaDeWe Group amounted to EUR 600 million in 2018, with the majority being cashless.

The Wirecard digital financial commerce platform provides retailers such as KaDeWe Group with access to the complete Wirecard ecosystem including value-added services such as data analytics, all of which contribute to improving the customer journey and enable a holistic Unified Commerce.

In the German retail trade sector, revenues are constantly rising each year. By 2022, the revenue is projected to increase to EUR 666 billion. As Europe’s largest economy and one of the region’s most populated countries, Germany is an attractive market for retailers. The KaDeWe Group, an important player in the German premium brand sector, recorded a further increase in non-cash sales in 2018. Since the integration of mobile payment options, such as Alipay and WeChat Pay, and respective marketing activities, the company has been able to generate further growth last year thanks to Wirecard’s support for Chinese customers.

“We are excited to expand our cooperation with Wirecard and continue offering fast and easy payments for all of our customers,” said Michael Peterseim, CFO of the KaDeWe Group. “As operator of Germany’s most well-known department stores, it is essential for us to deliver the best possible customer experience to each individual guest, and we are happy to have a knowledgeable and experienced partner like Wirecard by our side.”

The initial integration will see all three stores fully equipped with Wirecard’s POS solution. The project scope includes 450 stationary and mobile devices, for a fast and convenient payment experience.

“It is a testimony to the success of our initial collaboration that we are now the digital payment provider of choice for KaDeWe Group,” added Alexander Hahn, Vice President POS Retail Solutions at Wirecard. “In addition to integrating Chinese payment methods into the checkouts, now Wirecard is taking over the entire payment process for the department stores in Berlin, Hamburg, and Munich. This announcement further proves our expertise not only for Chinese mobile payments, but also for the entire payment scope including value-added services such as data analytics, enabling merchants to further individualize and improve the customer journey. We look forward to a successful integration, and to further grow our cooperation with KaDeWe Group.”