In today’s retail landscape, building partnerships with tenants is not a strategic choice – it is the cornerstone of sustainable success. At Fiba Commercial Properties, we operate in 4 countries with more than 800,000 sq m of leasable area, guided by one core belief: We grow stronger when our tenants succeed.
We don’t measure tenant success solely by favorable lease terms or high foot traffic. For us, success is rooted in a shared vision, mutual alignment, and data-driven insight. Across four diverse markets – from Eastern Europe to Asia – including Turkey, Romania, Moldova, and China, our asset management philosophy is built upon understanding micro-dynamics, designing holistic experiences, and harnessing the platform-driven potential of technology.
Retail is no longer defined solely by square meters – it is now about what those square meters enable. The traditional leasing model – static and transactional – is rapidly evolving in response to shifting consumer behaviors and rising tenant expectations. Multi-purpose living spaces are replacing pure consumption hubs by strengthening a sense of community. This experience-centric approach redefines shopping centers not as mere places of commerce but as vibrant, interactive lifestyle destinations that foster connection and belonging.
A standout example of this transformation is our Star Mall project in China. In the post-pandemic era, as consumer preferences evolved, we observed a clear rise in demand for gastronomy and experiential areas over traditional textile offerings. We responded swiftly to this trend by reshaping our tenant mix – reducing the textile share and allocating more space to food, technology, and experiential brands. One of our boldest moves was to introduce automotive showrooms designed not merely as retail units but as interactive experience centers tailored to the digital generation. Alongside prominent local players such as BYD, Huawei, and Xiaomi, we’ve welcomed global brands like Range Rover and Jaguar into our portfolio.
We are also reimagining our F&B areas to align with these new expectations. With our “Gourmet Garden” concept, we deliver not just food, but a culturally curated gastronomy experience that fuses architectural flair with social interaction. Complemented by edutainment zones, we invite visitors not just to shop – but to explore, linger, and socialize in multi-functional lifestyle environments. Star Mall is no longer simply a place to shop – it is a destination for discovery, engagement, and belonging.
In Turkey, the story unfolds differently – yet just as dynamic. Despite economic fluctuations, a young population continues to fuel rising interest in both digital services and physical experiences.
Within this context, our upcoming digital transformation project at M1 Adana Shopping Center, in collaboration with Octopus – a leading technology company specializing in smart screen infrastructure and AI-driven content management systems – is a key highlight. We are redesigning the mall’s entire digital advertising infrastructure to deliver targeted and meaningful communication opportunities. By integrating this digital ecosystem with Fiba CP’s AI-powered brand character, Livia, we aim to offer a smarter, more interactive visitor experience.
Another milestone in our digital journey is the deployment of a fully integrated platform covering all shopping center and facility management processes. Through our PredictAI module, we offer transparent, measurable tenant experiences by aggregating key performance indicators such as sales data, footfall, parking usage, and customer feedback. From security logs to delivery coordination and employee records, every function is centrally managed. These technologies are no longer just operational tools – they are strategic enablers that build trust, enhance efficiency, and foster long-term partnerships with our tenants.
Our relationship with the tenants extends far beyond the leased area. We actively support their growth through joint campaign management, digital marketing support, localized event integration, and revenue-generating initiatives. Additionally, our feedback- driven management style, informed by regular satisfaction surveys and one-on-one dialogue, ensure every tenant’s voice shapes our collective growth.
Sustainability is at the heart of this vision. ESG is no longer merely a corporate obligation – it is a strategic differentiator that drives tenant loyalty and influences location decisions. From solar energy investments to community-centered experience zones, every initiative is evaluated through the lens of long-term environmental and social impact.
Across our Turkish portfolio, we’ve implemented automation-enabled climate control systems that activate based solely on real-time needs – eliminating unnecessary energy use. These AI-powered systems reduce energy costs while preserving indoor comfort, resulting in both improved tenant satisfaction and long term financial efficiency.
All of this transformation is guided by a strategy that is agile, locally adapted, and globally aware. At Fiba CP, we believe the value of future square meters will be defined not by their size but by the meaning and potential they unlock.
In 2025 and beyond, in an ever-evolving environment, our focus remains clear: to define shopping centers not as commercial spaces, but as data-driven living ecosystems; to create personalized pathways to success for every tenant; and to lead with an agile, human-centered, future-ready mindset.
Credit for all images: Fiba
