Since opening, the 125,500 sq m GLA asset has positioned itself as a benchmark for experiential retail in continental Europe, combining flagship store formats with proprietary concepts including its Dining Experience™ and the Fresh! local food market.
To mark the milestone, URW has launched “What Would You Wish…”, a year-long anniversary initiative inviting the mall’s community to submit wishes that will be activated in partnership with retail tenants. The campaign is structured to deliver experiential moments at the asset throughout the year, deepening engagement between brands and consumers on-site.
