Credit: MK Illumination

Westfield Mall of Scandinavia’s “Wow, vinterlandskap” nominated for Swedish Design Prize

Working with MK Illumination Sweden, the center’s remarkable winter landscape concept from 2019 was modern, stylish, brave, and above all, full of WOW-factor.

In 2019, Mall of Scandinavia rebranded itself as Westfield Mall of Scandinavia. To celebrate the change, they wanted to create a winter experience that would exceed the already-high expectations of their community over the Christmas season. They also wanted their festive experience to be a model of sustainability, in which they could reuse and recycle existing highlight and combine them with new features to create something truly memorable.

Working with a large and diverse creative team at MK Illumination Sweden, they created “Wow, vinterlandskap” (Wow, winter landscape), a Christmas concept that delivered a glittering Scandinavian festive landscape infused with playful elements that added warmth and humor. “Wow, vinterlandskap” was delivered in two phases: the first was timed to celebrate Black Friday, and the second appeared three weeks later with a full-on Christmas experience designed to make shoppers say “WOW”.

So what made it “WOW”? We asked MK Illumination Sweden’s Managing Director, Niclas Johansson, for his thoughts.

“First and foremost, an exceptional working relationship and ability to communicate and understand the requirements,” he said.“Westfield Mall of Scandinavia had some clear ideas to get us started, and together we were able to not only take those ideas to a whole new level, but make them a reality, too.”

This ability to work together in close cooperation, plan meticulously, and try something brave and new, that was modern, stylish, and sophisticated, wasn’t the only thing that made the concept “WOW”.

“The concept itself was remarkable,” said Johansson. “The shopping center’s largest area was transformed into a snow-covered winter landscape with 310 animals, 2 sledges, a gift-laden sleigh, a striking unicorn, birch trees, budgies, and giant icicles. These glittered with light and decoration, and absolutely stopped people in their tracks.”

The concept has been recognised by the Swedish design elite, and has been nominated for an award in the Swedish Design Award’s “Event – Visual merchandising” category.

“It’s a real honour,” said Johansson. “We can’t wait to hear the outcome!”

To vote for this Westfield Mall of Scandinavia’s “Wow, vinterlandskap”, and to see the many other nominations across the categories, visit: Voting ends on September 20th.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Multi Netherlands opens city centre project FORUM Rotterdam

The opening of the largest inner city regeneration project in Rotterdam in recent years, FORUM Rotterdam, took place on 24 September 2020, with a small gathering and in full compliance with the current COVID-19 guidelines. The opening event of this mixed-use project took place in the theatre of Donner bookshop, in the presence of Alderman Bas Kurvers of the Municipality of Rotterdam, developer Multi Netherlands, and the investors Deka Immobilien GmbH, Primark Netherlands B.V., Syntrus Achmea Real Estate & Finance and a.s.r. real estate.

JUMBO and SPAR further expand their network of stores in Vlora and Pogradec

Despite the economic difficulties dictated by the global COVID-19 pandemic, BALFIN Group has not withdrawn from investing in expanding and improving its retail network. JUMBO and SPAR have opened two new stores in the tourist cities of Vlora and Pogradec, being closer to consumers and helping employment in these cities.

Ingka Group supports more business action on climate change

Ingka Group has given support and signed up to a new guide raising the bar on climate leadership, ’Climate Leadership Now: The new bar for business action on climate change’, published by the We Mean Business coalition*.

Icon Outlet out-performs London post-lockdown

Icon Outlet has revealed its performance figures for the 12-week period post-lockdown, with sales increasing by 30% between the first week and the 12th. Sales have trended from approximately 65% of previous year like-for-like at reopening to around 95% like for like in weeks 11-12. Icon Outlet’s weekly footfall has also doubled since reopening and now stands at 75% of prior year footfall. The latter compares to an average footfall of 59% of pre-Covid levels for the average London High Street according to Springboard*.

Haute Dolci, the luxury dessert operator, to open in a prime location on Wembley Park Boulevard

Quintain has secured an “extraordinary and unforgettable” taste experience, set to open in a prime location in Wembley Park, London’s newest cultural neighbourhood. Haute Dolci, the luxury dessert operator, has signed to open in a 3,350 sq ft restaurant including a mezzanine, its first location in London.

MK Illumination offers more reasons to take photos this Christmas

The festive lighting and decoration solution provider a new range of photo points for the season.