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Weekday enters Central Europe market

The fashion brand will open its first store at Elektrownia Powiśle.

Weekday – one of H&M Group fashion brands – will open its first store in Central Europe at Elektrownia Powiśle in Warsaw. The new store will offer over 450 sq m shopping spread out over three floors, where customers will find clothes and accessories, complemented by external brands such as Fila, Champion, Birkenstock and Vans.

“Elektrownia Powiśle is a unique project in all areas, including commercialization. We’ve got one-off opportunity to invite well-known and recognizable brands that are already present on Polish market or just think about expansion and entering Poland with their offer. This makes us even more happy that Weekday will open its first store in Poland and in this part of Europe at Elektrownia Powiśle. It proves that our project is interesting not only within the country, but also international brands see the potential in their expansion to Poland. Weekday offer will perfectly compliment the tenant mix of Elektrownia. Clothes and accessories that can be found in the store will attract attention of customers, who until now, were able to do purchases only in Weekday online store”, said Dariusz Domański, Associate Partner, Development and Leasing Director of White Star Real Estate.