The construction and modernization measures at Schönhauser Allee Arcaden in Berlin-Prenzlauer Berg have been completed. With targeted interventions, operator Unibail-Rodamco-Westfield (URW) has renewed the interior design and expanded the services and infrastructure of the center. In addition, the shopping center is given a modern brand identity with a new logo. URW received the mandate for the conception and implementation of the refurbishment from owner representative Real I.S. AG, which holds the center in a fund. The costs for the construction measures amounted to around four million euros.
Schönhauser Allee Arcaden. Credit: Eric Kemnitz / URW
“We are continuously working to maintain the quality of stay in the centers in our management portfolio at the highest possible level”, explained Olaf Ley, Director of Investment and Asset Management at Unibail-Rodamco-Westfield Germany. “At Schönhauser Allee Arcaden, we have succeeded in increasing the attractiveness for our visitors and tenants alike with targeted measures in the areas of design, services and marketing. In combination with the new brand image, the centre is ideally equipped for the future”.
New brand identity, coworking and additional services
The improvements include an optical modernization of the interior design and in particular of the atriums, rotundas and mall ceilings. Additionally, the Berlin shopping center has also been given a new coworking area. This makes Schönhauser Allee Arcaden even more interesting for freelancers and creative professionals. Unibail-Rodamco-Westfield has also expanded the services and infrastructure of the shopping centre with free lockers, additional bicycle stands, lockable bicycle boxes and new sanitary facilities. As part of the modernization, Schönhauser Allee Arcaden will be given a modern brand identity with a new logo. The first works started in summer 2018, were intensified at the beginning of this year and have now – except for a few details – been completed.
Owner representative Real I.S. holds the center in a fund (Real I.S. Bayernfonds Berlin Schönhauser Allee Arcaden) since it opened in 1999.
“The modernization will ensure the longterm success of this property,” explained Maximilian Ludwig, Head of Asset Management Retail and Hotel of Real I.S. AG. “The focused and sustainable development will ensure that Schönhauser Allee Arcaden will remain an attractive meeting place for visitors and retailers as well as a centre of urban life in Prenzlauer Berg in the future”.
Central meeting point at Prenzlauer Berg: Schönhauser Allee Arcaden
On a total rental area of 24,000 square metres, Schönhauser Allee Arcaden comprises around 90 shops, including well-known fashion brands such as Esprit, Marc O’Polo and H&M. The offer is complemented by shops for daily needs such as EDEKA, denn’s Biomarkt and dm. In addition, there is a post office, a fitness centre, the district library as well as the roof top bar Deck5 directly on site. Located in the heart of Berlin’s Prenzlauer Berg district, the shopping center is perfectly connected to Berlin’s public transport network via the subway and suburban train stations Schönhauser Allee and bus stops right outside the front door. Around 6.9 million visitors visit Schönhauser Allee Arcaden every year.