Image: MAPIC Russia

Urgent issues of new reality at MAPIC Russia conference

The long-awaited offline event of the retail real estate market MAPIC Russia 2020 will bring together professionals and industry experts on September 16-18 at Crocus Expo.

MAPIC Russia is a great opportunity to meet finally with partners, tenants and landlords to determine the future prospects of the business and industry. Here you can find more effective solutions and lucrative offers, as well as solve the accumulated questions and problems.

The events of the last half of the year showed how tremendously the market has been changing under the influence of external factors. Today, non-standard factors are coming to the fore in “survive” strategies in the market: flexibility and the ability to hear a changed customer; sincerity and concern for health, ecology, consumers and partners. This is what the speakers of MAPIC Russia 2020 will talk about at the especially urgent retail real estate conference “The Art of Adaptation” – a strategic event where specialists will gather to listen to 50+ authoritative speakers. The conference will highlight the most important topics: the art of being successful in a rapidly changing world; joint projects and loyalty programs; industry trends and evolution, new formats, discoveries and opportunities. Today is important to have a keen sense of the pulse, initiate cross-projects, follow the set concept and at the same time surprise the buyer. The strongest experts will share their best practices at the Conference sessions, where speakers are general and structural heads of companies.

On September 16, the conference will be opened with the session “District shopping centres: less is more” (10:00 – 11:30). District shopping and entertainment centers are a large and promising segment with a variety of opportunities for confident growth in any format. Speakers will cover different topics such as personal offers in response to the expectations of visitors to the shopping and entertainment centers near the house; small shopping center as an important component of the district infrastructure; anti-crisis strategies of regional shopping and entertainment centers, or “A slight problem”. Anna Obraztsova (Commercial Director, ADG Group), Olga Letyutina (CEO, Stolitca Management), Nataliya Yakimenko (CEO, Lynks Property Management), Svetlana Malyshkina (COO, Real Jet), Polina Kutafina (Deputy General, Director of Commercial Department, A.N.D. Corporation) are invited to participate as speakers. The session will be moderated by Dmitriy Sorokaletov (Vice-President, Becar Asset Management).

At 12:00, the session “Developing shopping centres near airports & transit hubs” will be held.

With questions on this topic, retail faced with the beginning of a difficult period, when the demand for delivery has sharply increased – but the requirements for its quality have not decreased. Delivery has become the subject of intense public scrutiny and public debate. Hype or evolution? We will discuss it with the experts: “Delivery terms: how to establish a process in the conditions of a wave of orders?”; “Shopping center website as an effective tool for communication with a client”; “Integration of two formats for the convenience of buyers”. Among the invited speakers – Alina Strelkova (MMG), Elena Karamysheva (Cofix), Vasiliy Belyaev (TELE2), Mike Ellis (5+Design) and a representative of Kazan Airport. The session will be moderated by Valeria Mozganova (Columnist, Business Fm)

At 14:30, the session “Retailing in business centres & multifunctional complexes” will be run by experts from various business segments with experience in successful projects and ideas for multifunctional and business centers. At the session, experts will touch upon such topics as “What awaits retail in BC and MFC? How to maintain the required high-quality pool of tenants?”; “Building a competent pool of tenants in a business center”; “Retail in multifunctional projects. Infrastructure retail”. Nikola Obaidin (PPF Real Estate) will moderate the session with the participation of Andrey Luntovsky (Management Company Dynamo), speakers: Petr Isaev (Capital Group), Pavel Barbashev (O1 Properties), Yulia Tokareva (Cushman & Wakefield) and Pavel Tiger (Prime Property Management).

At the end of the day, visitors will hear reports within the session “Forging ahead! Shopping centres re-invented”. Reconception, renovation, renewal – today this is not a plan, but an urgent need. “With doors wide open. Peculiarities of reconception without closing the object”. “On whom to bet on? Shifting focus: promising formats, services and concepts.” “Assessment of financial risks and their management” – the most necessary topics, tips, cases performed by experts invited to participate, including Anna Khlyzova (Dars Development), Dmitriy Abramov (Jensen Group), Central Kids Store Representative, Yuriy Borisov (IB Group) and Liana Sirazetdinova (Ingka Centres). The discussion will be moderated by Dmitry Burlov (Shop Store).

The second series of meetings with leading industry experts will take place on the 17th of September.

At 10:00 am, the session “Go Green!” on conscious consumption and eco-projects will begin. Within the framework of the session, the following topics were identified: “Conscious consumption, work with meanings and values”; “Taking care of your health: online and offline sports activities in the shopping and entertainment center”; “Not just big words: cases for increasing loyalty from eco-initiatives.” The session will be moderated by Olga Gershenzon (Ecobureau Greens), and among the invited speakers – Aleksandr Tsygankov (Vkusvill), Pavel Lyulin (SVN Property Management), Maria Filippova (Lenta), Dmitry Azarov (Lush Russia), Valeria Marshalova (Ingka Centres) andAnastasia Gribkova (Globus).

At 12:00 – Emotional retail enhancing the customer experience! A session about new marketing that comes back to the customer and does what the customer really needs. “Sincerity is in vogue today: we build an honest dialogue with the customer”; “What rules dictate new patterns of customer behaviour? And are they really so new?”; “The right SMM: the best cases for working with an audience” – these are the topics that are of interest to everyone who fully understands the need for effective promotion strategies. The session will be moderated by Boris Katz (Leonardo), and among the invited speakers – Sergey Vadyaev (Columbus), Julia Dyakova (Aviapark), Natalia Kermedchieva (organizer of interactive edutainment exhibitions “First children on Mars”,“Children on Pyramids”), Maria Savinyh (Riga Mall) and Dream Island Representative.

From 14:30 to 16:00 we will analyse the scenario “Grocery retail” and discuss the tenant, the landlord and the bank in our new reality. How do you ensure that no one drowns and that lease negotiations are effective? We will discuss these issues, as well as bill No. 953580-7. Among the invited speakers – Julia Lazareva (Perekrestok), Magnit representative, Yuriy Losev (Azbuka Vkusa), Elena Ramennikova (O`key), Marina Sinilo (GfK Rus) and Dixy Representative.

The conference program will conclude with “Focus on Russian regions” session. This is a very relevant topic today: the regions confirm their role as irreplaceable partners and unique suppliers, and not just satellites. Resources, information, a lot of opportunities and ideas are concentrated in the regions. And this new parity of regions and capitals is being promoted in every way by the media, travel organizations and social networks. We catch the wave – we are talking about the consumer in the regions: “Keeping pace with the time”; “The winner takes everything: how to differentiate ourselves from competitors in areas with a high level of saturation of retail space?”, “Let’s go and eat. Prospects for the development of the F&B segment in the regions”. Ksenia Ragimova (SEC “Brosko Mall”, Khabarovsk) and Dmitry Zhukov (GC “Strizhi”), Ekaterina Stetskova, director, Valentina Sahabeeva (UD Group), Kirill Stepanov (Malltech) and Krasnsaya Ploshad representative will be invited to participate in these very necessary discussions, and Valdemar Weiss (Munitor group) will act as moderator.

In order to carry out individual meetings, discussions and negotiations on the results of all the events of the exhibition, the exclusive VIP-zone MAPIC Russia Retailers’ Club operates on site during 3 days of exhibition. The MAPIC Russia Retailers’ Club Partner is OZ MALL (PRAKTIKA Group).

Online services of the project, such as Reed Click mobile application will help you not to miss the necessary events, contacts and materials.

More info: MAPIC Russia

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