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Hatric retail park, Hartberg, Austria. Credit: Union Investment

Union Investment Special: Retail Parks

Hidden Stars: Why retail parks become increasingly popular among investors, developers, and customers.

Henrike Waldburg is Head of Investment Management Retail at Union Investment. Roman Müller is Investment Manager Retail at Union Investment. Credit: Across

“WE SEE OURSELVES AS AN ACTIVE ASSET MANAGER”

Union Investment currently counts 13 retail parks in its portfolio. Henrike Waldburg, Head of Investment Management Retail, and Roman Müller, Investment Manager Retail, explain how they manage their performance.

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F.l.t.r.: Angelus Bernreuther (Kaufland), Stefan Rutter (Rutter Immobiliengruppe), Günther Helm (CEO Müller), Henrike Waldburg (Union Investment), Hannes Lindner (Standort+Markt), and Reinhard Winiwarter (ACROSS). Credit: Across

WHERE ARE RETAIL PARKS HEADING?

At the beginning of October, Union Investment and ACROSS invited leading industry experts to Hamburg to discuss the present as well as the future of retail parks. The following is a brief review.

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Hatric retail park, Hartberg, Austria. Credit: Union Investment

RETAIL PARKS IN GERMANY AND AUSTRIA

Selected projects from the portfolio of Union Investment.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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