The introduction of the Westfield brand was announced when Unibail-Rodamco acquired Westfield in 2018 to form Unibail-Rodamco-Westfield, the premier global developer and operator of flagship shopping destinations.
Unibail-Rodamco-Westfield officially unveiled today the names of the first ten flagship shopping centers where the Westfield brand will be introduced in September 2019, as well as two developments: Seven in France – Westfield Les Quatre Temps, Westfield Forum des Halles, Westfield Vélizy 2, Westfield Parly 2, Westfield Carré Sénart and Westfield Rosny 2 in the Paris region, Westfield Euralille in Lille; one in Sweden – Westfield Mall of Scandinavia in Stockholm; one in Czech Republic – Westfield Chodov in Prague; and one in Poland – Westfield Arkadia in Warsaw.
The two new developments are Westfield Mall of the Netherlands near The Hague and Westfield Hamburg in Germany. All these centers share a number of characteristics: they are already recognised destinations, with excellent location and easy access, distinctive architectural and design features, an optimum mix of retailers, best-inclass customer services, an emotional and experiential dimension, the ability to offer iconic events and entertainment, and a best-in-class approach in terms of CSR.
The Westfield brand is the only global B2B and B2C brand for retail, leisure, entertainment and dining destinations and its roll-out will be further continued in 2020 and 2021. A marketing and advertising campaign will be launched in September 2019 to support the introduction of the Westfield brand in all the markets through different channels such as cinema, TV, print and social media.
Christophe Cuvillier, Group CEO of Unibail-Rodamco-Westfield said: “As the only global brand in the industry, the introduction of Westfield will enhance the value and positioning of our destinations across Continental Europe. Supported by global marketing campaigns, it will make the centres a venue for spectacular events, while delivering significant benefits to our visitors and providing an international platform for retailers to enter new markets”.