A few weeks ago, more than a million American Football fans in Germany watched the Super Bowl – now the NFL stars are paying them a visit in Oberhausen. Together with the organization American Football Without Barriers (AFWB) and NFL Alumni, Unibail-Rodamco-Westfield Germany organizes the top-class sports event. The event is part of Unibail-Rodamco-Westfield’s corporate strategy to provide shopping center visitors with unique cooperations, events and unforgettable memories.
“As Germany’s largest shopping center, Centro is ideal for such an extraordinary event as the NFL weekend. Centro as a nationally known destination offers an optimal platform for this”, says Paul-Eric Perchaud, Director of Operations at Unibail-Rodamco-Westfield Germany. “With such unique brand events we want to create an incomparable experience for our visitors and make a lasting impression on them”.
For three days, Centro Oberhausen will be transformed into a temple for American Football fans from all over Europe. The three-day event is the largest of the 2019 Tour in Europe. A special highlight for visitors of Centro will be an exclusive training camp of players from the NFL and a selection of German American Football players, which will take place in the 12,500 spectators holding ARENA next to Centro. A large autograph session and an NFL fan club party are also planned. Live moderation by Pro7 MAXX NFL experts Roman Motzkus and Jan Stecker will provide the right atmosphere.
Kevin Hogan from the Denver Broncos, Brett Hundley from the Seattle Seahawks, Roosevelt Nix from the Pittsburgh Steelers or Matthias Farley from the Indianapolis Colts are just four of the eighteen well-known NFL professionals who come to Oberhausen.
“Cooperations with major brands, brand events, road shows or other unique experience formats are an important part of our marketing strategy. We not only want our guests to find an attractive tenant mix, but also to be entertained, surprised and inspired in our centers”, explains Perchaud.
Centro in Oberhausen was opened in 1996 and is the largest shopping and experience centre in Germany. On a total area of 242,000 square metres there are approximately 250 shops, 20 gastronomy concepts on the promenade, a multifunctional hall with 12,500 seats, the Legoland® Discovery Centre and a cinema. Neighbours in the district Neue Mitte include a theatre, a trampoline park, an aquarium, an adventure waterpark and the exhibition centre Gasometer. Centro itself welcomes more than 16 million visitors a year and is optimally integrated into the regional and transregional infrastructure through direct motorway connections and tram and bus stops directly at its doorstep. The gastronomy area in Centro will be modernised for more than 10 million euros by summer 2019. In addition, a new concept for Centro leisure park will be developed in 2019.