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Credit: Westgate

‘Toy-riffic’: Westgate secures Miniso and Hamleys

Landsec has announced the entrance of two new retailers at Westgate, the approximately 74,320 sq m retail and leisure destination in Oxford City Centre. Japanese-inspired brand, Miniso, and world-renowned British toy emporium, Hamleys, have both launched at the destination.

Spanning 241 sq m, Miniso Westgate is located adjacent to Lush and Skechers and the brand’s fifth UK store, and first in the region. Offering a full range of lifestyle and toy products at affordable prices, Miniso is renowned for its collaboration with global brands, such as Marvel, Cartoon Network, and Disney. 

Joining Miniso at Westgate is Hamleys, opening a 255 sq m space on Upper Ground between Moss Bros and Schuh. The new space will be home to an immersive toy wonderland and will house a selection of games, puzzles, and arts and crafts, from brands such as Lego, Barbie and Playmobil–including the iconic Hamleys Teddy Bears.

Russell Loveland, Senior Portfolio Director for Landsec, commented: “We’re always looking for ways to offer our guests the chance to experience different brands that can’t be found elsewhere. Both Hamleys and Miniso will create a sense of fun and wonder at Westgate, bringing with them something unique to the area and in turn helping us to connect with a wider range of guests from across Oxfordshire.” 

Saad Usman, Finance & Operations Director at Miniso UK, added: “We’re delighted to announce the launch of our fifth UK store, in Westgate Oxford. We believe that the opening of this store in the heart of Oxfordshire is the perfect next step on our journey to have a nation-wide presence.”

Sumeet Yadav, Chief Executive Officer at Reliance Brands Limited added: “We are delighted to open a Hamleys store at Westgate. Every year more than 10 million families visit us across the world for a unique Hamleys experience. I am sure children will build lasting memories of fun and joy while adults will relive memories of their childhood at Hamleys in Oxford.”