Carnaby Street flagship store in London Credit: Timberland
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Timberland earns accolades for new purpose-led store environment

Known worldwide for its iconic designs and sustainability leadership, last winter Timberland unveiled its new “purpose-led place” store environment in select cities around the world, including New York, London, Philadelphia and Shanghai. The retail industry has taken notice.

Timberland is proud to announce that its 2,600 square-foot Carnaby Street flagship store in London received a Gold Design Award and was named Store of the Year by Shop!, the global trade association dedicated to enhancing retail environments and experiences. The Design Awards celebrate achievements in areas such as new store design, renovations, fixtures, visual presentation projects, and in-store communications.

The Carnaby Street store also earned Timberland a coveted spot on Retail Design Institute’s Class of 2019 roster — representing the “best of the best” for stores opened in 2019.

Timberland’s Carnaby Street Store. Credit: Timberland

Timberland’s new purpose-led store environment immerses visitors in the brand’s Creative Vision, which combines Timberland’s longstanding passion for nature with the energy of fashion to create something truly distinctive in the marketplace. Within the store, the brand’s latest footwear and apparel collections sit amidst living trees, a full-height living green wall, and powerful stories of eco-innovation that shine a spotlight on Timberland’s commitment to a greener future.

Credit: Timberland

Award judges cited Timberland for creating a superb combination of the elements critical to success at retail: excellence in design, originality in use of space and materials, and quality of concept execution. 
“Congratulations on behalf of our key sponsors, esteemed judges, and the entire Shop! Association team,” said Todd Dittman, CEO of the Shop! Association. “The creativity and high standard of work from the Timberland team offers an outstanding example of the best of the best in our industry.”

Credit: Timberland

“In today’s highly digital world, there is still an important role for physical, tangible experiences to engage consumers and bring your brand’s story to life,” said Bevan Bloemendaal, Vice President Global Environments for Timberland. “More and more people are changing their preferences and attitudes about a brand’s values. When you step into Timberland’s new store environment, you immediately understand our passion for nature and commitment to a greener future.  It’s an experience that’s connecting with our community in an authentic and meaningful way. This is the future of retail for Timberland, and we greatly appreciate the recognition.”

Credit: Timberland

Over the next few years, Timberland plans to open or re-model multiple stores across North America, EMEA and APAC with its new purpose-led environment.

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