Known for his gaming videos under the name Pixelwolf, Justin Fuchs decided to start the fashion label PESO Clothing at the end of 2016. Since then, he develops a concept for each release, so that each collection contains differently coordinated parts. He then combines these parts under one collection name. The label, like many streetwear brands, relies on the ‘drop’ system, where collections are available in very limited quantities from a certain date.
The Peso Clothing Founder had made the announcement in a Youtube video. With the crowd in downtown Düsseldorf’s Schadowplatz, some of the attendees were happy to receive gifts.
Live Fast Die Young Clothing GmbH, based also in Düsseldorf, is responsible for the production and distribution of the Peso Clothing brand. The company operates the LFDY brand of the same name and recently opened a store in London.