Credit: Sofia Ring Mall
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The first Kendall + Kylie store in Europe opens in Sofia Ring Mall

The American lifestyle brand Kendall + Kylie opens the first franchise store in Europe in Sofia. It covers an area of 132 square meters and is located on the first floor of Sofia Ring Mall. The store is part of the sales network of FF Group Bulgaria in partnership with ICB S.A. (International Celebrity Brands).

The store opened in May and offers the latest women’s collections of clothing, lingerie, swimwear, shoes, bags and accessories by Kendall + Kylie.

The Kendall + Kylie collections capture the unpredictable nature of today’s young fashion fans: they are both confident and stylish, always responsible, and up to date with the latest fashion trends.

The Kendall + Kylie brand was created in 2012 by Kendall and Kylie Jenner, called “the most stylish sisters in Hollywood.” Over the years, they have gained immense popularity and now have over 350 million followers from around the world on social media. They are also defined as the “most famous fashion icons of the” Z “generation. Kendall + Kylie’s collections of clothes, shoes and accessories are available in the USA, in most European countries, in Asia and the Middle East, and since May the Bulgarian fans of the brand have been enjoying themselves, thanks to FF Group Bulgaria.

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