The brand’s first standalone store in Europe joins an impressive roster of brands already on-site at the shopping centre, including Guess, Jaeger, GAP and Skechers. The go to menswear and kidswear brand for casual dressing, Jack & Jones Junior will offer a range of boy’s clothing suited to children aged 8-16 years old, including tops, hoodies, shirts, jeans and chinos, with a range of discounts throughout the store.
Commenting on the announcement, Fiona Rice, Senior Asset Manager, Lotus Property, said: “The arrival of Jack & Jones Junior at The Boulevard closely follows the recent announcements of Moe’s Grill, Radley, Suit Direct and Samsonite arriving to the centre, which again emphasises the continued growth at The Boulevard. We are proud to welcome this new addition to the centre and are committed to providing the best retail and leisure experience to our customers.”
Chris Nelmes, Centre Director, The Boulevard, added: “The Boulevard has seen an extremely strong start to 2019, with significant investment going into our four new stores and plans to introduce more big brands throughout the year. Our aim at The Boulevard is to provide a first-class service to all of our shoppers, as well as an excellent variety of retailers. The new Jack & Jones Junior store, located next to our recently opened Radley London store, is an excellent addition to the mall and will help us to bring an even greater range of children’s clothing to families shopping with us.”