The Aim: European Market Leadership

Amsterdam The Style Outlets plans to open its doors in 2017. With this project, Neinver takes a further important step in its growth strategy in the outlet sector.

Founded in 1969, Neinver is one of the leading developers, investors and property managers in Europe. Its business revolves around the development, acquisition, leasing and management of a wide range of property products, including business parks, industrial parks and retail assets. The company headquartered in Madrid has specialized in the development of outlet centers over the past two decades. Neinver currently manages 15 outlet centers with a total GLA of 311,600 sq m under the brand names “The Style Outlets” and “Factory” and is thus the Number 2 on the Old Continent in this market segment.

Against this background, the fact that Amsterdam The Style Outlets recently received an environmental permit from the Municipality of Haarlemmerliede and Spaarnwoude is a milestone. The scheme will emerge in the former industrial area of Sugar City in Halfweg, near Amsterdam, one of the most densely populated metropolitan areas with 12 million potential customers. Amsterdam The Style Outlets will have a retail area of 18,000 sq m, with approximately 150 stores, and offer a leisure and food court area of over 1,000 sq m, with terraces, corridors, greenery, and a kids/family zone. The mall will provide 1,950 parking spaces for visitors. It is planning to become an international premium shopping destination, which will host both Dutch and internationally renowned high-end brands. The architectural concept has been inspired by old factory buildings in a clear reference to the origins of the surrounding area, blended with the typical Dutch architecture.

Two further projects in the pipeline

Amsterdam The Style Outlets marks Neinver’s entry into a new market, the Netherlands, in line with its geographic diversification strategy. The project plans to open its doors in 2017. The company currently has two other projects in the pipeline: Vildecans The Style Outlets in Spain, with 26,500 sq m of GLA, and Werl The Style Outlets in Germany, with 17,000 sq m of GLA. The three new shopping destinations will increase Neinver’s portfolio by around 62,500 sq m of GLA. These new three projects mean a step further in the strategy of the Company to reinforce its leadership in the European market.

Vildecans The Style Outlets in Spain. Image: Neinver
Vildecans The Style Outlets in Spain. Image: Neinver

 

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