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Study

Changing consumer habits, rising living costs, and a growing awareness of the right balance between price and quality have intensified competition for customers. A recent study by Statista focusing on Germany’s consumer market explores how consumers make purchasing decisions today, what influences their behavior, and which long-term trends are emerging.

The extent to which a retailer can satisfy the needs of its customers significantly depends on the technology it utilizes and masters. Consumers have become accustomed to the often highly individualized approach provided by e-commerce, and they expect the same in the brick-and-mortar environment. Technology stands ready to meet the challenge.