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Poland’s retail parks have grown from outskirts experiments in the 1990s to over 290 large hubs nationwide. Changing consumer habits and investor confidence are turning them into versatile destinations beyond just convenience shopping. Investment market report created by Avison Young allow details insights into major trends through a comprehensive analysis.

A recent pan-European study shows that hard discounters like Aldi and Lidl continue to dominate grocery shopping preferences, and that their appeal reigns across different age groups, from Gen Z to retirees.

Changing consumer habits, rising living costs, and a growing awareness of the right balance between price and quality have intensified competition for customers. A recent study by Statista focusing on Germany’s consumer market explores how consumers make purchasing decisions today, what influences their behavior, and which long-term trends are emerging.

The extent to which a retailer can satisfy the needs of its customers significantly depends on the technology it utilizes and masters. Consumers have become accustomed to the often highly individualized approach provided by e-commerce, and they expect the same in the brick-and-mortar environment. Technology stands ready to meet the challenge.