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Credit: BIG CEE

How BIG CEE is redefining Retail in the Balkans

BIG CEE has rapidly grown into a leading force in Southeast Europe’s retail real estate market. CEO Lev Weiss discusses the company’s journey, from its first projects in Serbia to major milestones across the Balkans, and shares his vision for future expansion and brand building in the region.

CC REAL’S GASTRONOMY STRATEGY: “HANDS-ON MANAGEMENT INSTEAD OF STANDARD SOLUTIONS”

Gastronomy is no longer just a side element, but a key factor for the attractiveness and dwell time of shopping centers. At CC Real, F&B, therefore, has a permanent place in the expansion and repositioning strategy. Why culinary diversity is a matter for top management, which trends they consistently embrace, and why courage, hands-on management, and individual concepts make the difference: Those are the topics discussed by Markus Brugger, Managing Director Asset Management, and Sorin Scurtu, Executive Director Leasing. Despite their enthusiasm for gastronomy, the managers have a clear message: Well-executed gastronomy is a differentiating factor, but not a universal remedy.