opening

Following the opening of the first Dover Street Market in London in 2004, the flagship store in Paris is now the seventh location worldwide after Tokyo, Beijing, New York, Singapore and Los Angeles.

After the store in Frankfurt’s MyZeil was closed after 12 years due to high rents, Bershka was looking for a new location on the Zeil in Frankfurt.

The company’s new visual identity is reminiscent of a boutique with high-quality materials, seating and a clear presentation of the curated range.

The brand is already available online in Ireland, but now the aim is to maintain direct contact with customers.

On is continuing to expand: 15-20 new stores are to be added this year to the 32 that already exist worldwide.

At Reestraat 9, in the middle of the hip Nine Streets area of Amsterdam, there is now a specialist store selling exclusive cycling equipment.

The newest and largest Arc’teryx store in Europe is located at 41-42 King Street, in the heart of Covent Garden.

To meet the needs of customers in luxury resorts, more and more luxury brands are turning to temporary pop-up boutiques.