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In dynamic times for digital retail, Kaufland continues to drive forward its growth strategy for marketplaces. Following the successful launch in Slovakia and the Czech Republic last year, Kaufland is now bringing its marketplaces to two more countries: Poland and Austria. The launch is planned for late summer.

However, the brand is not to generally disappear from the market in the three countries. “Our customers will continue to find our products in our online store and can order by direct mail,” the company said.