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Kaufland is now also launching its marketplaces in Poland and Austria. The launch is planned for late summer. /// credit: Kaufland

Kaufland Marketplace Expands To Poland And Austria

In dynamic times for digital retail, Kaufland continues to drive forward its growth strategy for marketplaces. Following the successful launch in Slovakia and the Czech Republic last year, Kaufland is now bringing its marketplaces to two more countries: Poland and Austria. The launch is planned for late summer.

credit:yves rocher

Yves Rocher closes all stores in the DACH region

However, the brand is not to generally disappear from the market in the three countries. “Our customers will continue to find our products in our online store and can order by direct mail,” the company said.

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THE LEVEL OF EXCELLENCE WE SHOULD STRIVE FOR TODAY AND TOMORROW
Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.
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