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European retail sales have declined in the month of October as consumers struggle with the increased cost of living. However, the real effect will become the new reality in 2023. During Christmas season, shopping places such as the shopping centers managed by the Austrian SES have performed very good. One reason is the focus on a positive customer experience.

First the coronavirus, then the war in Ukraine: Rising inflation and supply chain issues are causing panic, leading to consumers to buy again. Professor Stephan Rüschen speaks with ACROSS about justified fears, current supply shortages, and why transparency is the order of the day for all retailers.